“Compound interest is the greatest mathematical discovery of all time.”–
Albert Einstein
Albert Einstein, the great physicist, found compound interest to be the most fascinating concept and the driving force of the universe. With this concept, he could analyze that little changes accumulating over a period of time give way to best results. Increase in conversion rates on online stores follows this simple rule.

Online Stores...
Let us take a tour of some of the strategies that can be formulated to give a boost to conversion rates on online stores:
- Keep the website simple, informative and easy to navigate
Simple, content-rich and easy-to-navigate websites keep the visitors interested. Just plan the website in such a way that all products and services are aptly positioned and categorized. Treat your customers with the option of ‘Search’ function and reduce the number of clicks from one point to the other on the website.
Your website should have a customer-centric approach. Stick to the golden rule of placing functionality above visual appeal. Simple navigation adds value to the website. So basic usability testing should always be conducted.
- Focus on landing and item pages
A good website aims at showcasing the products and services effectively through landing pages. A landing page should be crisp, relevant and drive the customer to take an instant action. The intent of routing your customers to the item page can be any from selling of your products to simply lead generation. A well-designed landing page helps in image branding, visitor awareness and marketing of products and services featured in your website. Landing pages can be any in number so they should be well crafted and smoothen the way for visitors to browse through the website.
- Concentrate on hierarchy of the website
Make sure that your website follows simple hierarchy and all the web pages are correctly linked to the index page of your website. Pay attention to the fact that no page should be more than three clicks away from the home page of the website. This will help your website to be easily found by major search engines.
- Make the website safe and reliable
To build a trusted network of customers on your online store, give them privacy guarantee that there would be no spamming of their email addresses and other personal details like residential address, credit card numbers, bank account details etc. Once you win their faith, you would notice a substantial increase in conversion rates and sales thereafter.
- Free shipping offer to customers
To entice your customers, you should give free shipping offers to your customers as these offers contribute remarkably in giving a boost to conversion rates on your online store. Even the thought of ‘free offer’ excites the customers to visit your online store.

online shopping...a buzzword
- Create repeat assignments
You can convert your existing user base into repeat customers by providing them with attractive discount offers, promotional coupons, thank you emails, first visit offer on new or limited stock etc.
It will be easy to entice your existing customers than running behind new customers. If you want to tremendously augment your online sales, make a smart move and go for fast email blast.
- Organize customer loyalty program to reward your customers
Many stores opt for customer rewards program to keep the user base glued to the website. It can be giving the user a discount coupon on wedding anniversary or special days or set up a point-earning schemes leading to discounts on online purchases, first-come firs-serve basis discounts, extra discounts for preferred customers with impressive credit history etc.
- E-coupon reward for repeat customers
E-coupons fetch online businesses some real good prospects and pack of benefits. Also these e-coupons are easy to implement and you can make use of a shopping cart program to enable your customers get access to a coupon code. Give the users, who visit your online store, an e-coupon to attract them for making purchases from the online store in the future.
It’s time for you to blend your proactive engagement with real-time aptitude to increase conversion rates on your online store. So devise a strategic plan, stick to it and see the big difference that it makes to the conversion rates of your online store.